Indian cricket superstar Virat Kohli finally addressed the buzz surrounding his recent Instagram update, where he removed all promotional posts, paid partnerships, and advertisement content from his main feed. The change left fans wondering whether the move hinted at a new strategy — or a shift in focus.
The update, which took place on April 9, 2025, reorganized Kohli’s Instagram profile to display only family moments, gym clips, and cricket highlights, notably from IPL 2025. All brand-related content was shifted to the Reels section.
Kohli Says It’s All About a Personal Reset
In a lighthearted video shared by Royal Challengers Bengaluru (RCB), Kohli was asked about his social media activity following his impressive Champions Trophy campaign. When asked if his endorsement value increased, Kohli chuckled and said, “Yes.”
But the real question came when he was quizzed about the sudden purge of ads from his Instagram profile. Kohli responded:
“I’m in a very interesting place with social media. Currently, I’m not in a space where I’d be engaging too much, you never know about the future. But it definitely needed a reset.”
His statement confirmed that the move was a personal decision, likely to refocus his digital identity and streamline the kind of content he wants fans to associate with him.
Kohli Shines in IPL 2025
Meanwhile, Kohli has had a strong start in IPL 2025, continuing his stellar form for Royal Challengers Bengaluru. With 248 runs in six innings, including three fifties, he is once again among the top run-scorers of the tournament.
In his most recent outing against Rajasthan Royals, Kohli smashed an unbeaten 65 off 33 balls, registering his 100th T20 fifty, a first for any Asian cricketer. He now stands second in the world for most T20 half-centuries, tied with David Warner at 108.
What’s Next?
Kohli’s Instagram reset and on-field performances seem to be aligned with a bigger personal goal — staying grounded, focused, and connected to what matters. Whether this minimal approach on social media continues or not, his fan base remains loyal as ever.
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